Every Network Marketer must come to understand that visibility is everything. However, the traditional approach a Marketer would use to get exposure has become a thing of the past. With the constant advancement of technology and the use of so many new devices that get smarter every day, the consumer has changed their buying patterns, become wiser in their buying choices, and have to be reached in new ways. Nowadays, billions of people are looking to make purchase decisions through search. The brands that win these consumers are the ones that are found the easiest online and share the best information.

With an Echelon Business Profile, the Network Marketer can establish and control their presence online by structuring an accurate picture of their offerings. This ensures that the search engines will readily index, accept and rank their virtual marketing business, and provide mobile consumers a dependable source of offerings that are informative and easily direct to products and recruitment areas.

We have learned that managing compliance is one of the biggest challenges for all Network Marketing companies. According to FTC guidelines, all advertisers can be held liable if endorsements or posted content are found to make misleading or unsubstantiated representations online. Our system helps to reinforce MLM Compliance and FTC standards with due diligence and consistency.

Utilizing the Influencer Marketing approach can ensure that your distributorship continually demonstrates compliance in good faith. We only allow the use of content that is pre-approved by the parent MLM when posting, sharing, and making product claims.

We’ve made it simple for Network Marketers to establish and manage their business presence online to create consistency with information that is shown in search through a process called Business Profile Sync Pro. A snapshot of the Network Marketer’s business profile that is provided to Echelon Local will be replicated through the CitySpotz Network, submitted to Google and all popular Search Engines, Key Data Providers, and other online Directories. This will allow the Marketer to manage all the information about their business in one place to maintain accuracy.

The Network Marketers’ presence will improve in search every month for as long as they remain a subscriber on Echelon Local.

Beyond having your business information sync to The CitySpotz Network, Google, and popular directories, we also submit your business profile to the four major data providers: Data Axel, Factual, Foursquare, and Neustar (Localeze). Your business profile is updated and then referenced by more than 300 online business directories, which update their databases with your business information at various points in time. This process yields a wider range of visibility and growth, stronger SEO, as well as accuracy for your business online.

*The Business Profile will be synced in distribution, therefore all modifications are updated here as well.

With the Elite Influencer Package, we include a local or toll-free business number to easily post online and printed materials to promote your business. We’ll record a custom greeting that represents your business, then you decide where calls get routed and when. Your callers will only see your business number – no matter where you have the calls routed.

You’ll sound professional to every caller and you instantly separate all of your business calls from personal calls. You will never miss an important call again.

*The assigned local or toll-free business number will remain active for the duration of your subscription on Echelon Local.

Having a solid social presence can sometimes be overrated, however, it does hold significant importance to the Network Marketer. Social allows the marketer to engage with people directly, target specific demographics, and stay connected with a more personal touch. Nowadays, being active in social media has become a vital part of operating a successful business for the Network Marketer. Sharing products, services, promotions, and other relevant information helps to legitimize the business and keeps the lines of communication open between the marketer and the consumer.

To help the Network Marketer grow their base and convert traffic to produce solid leads, we now include the Pro version of our Social Management Tool with the Platinum Influencer package to easily help navigate social media tasks like scheduling, posting and analytics. We also run a targeted Ad Campaign on Facebook and Instagram every month for your business.

**Social media accounts must be maintained with both consistent and current posting to receive Social Campaigns and to avoid Ad rejections. We do not post, only when it is requested to run your AD Campaign.

When Network Marketers have a domain name, it’s easier for people to find them beyond the long replicated page links that are assigned. A custom domain name will quickly link consumers to important places where marketers want them to look and most of all, buy from the business. A domain also signifies the marketer’s business presence online and strengthens their brand.

We include one with each Platinum Influencer Marketing package, plus associated email addresses of choice. The assigned domain and email addresses will remain active for the duration of the subscription on Echelon Local.

Having the right keywords associated with the Network Marketers brand and business profile makes it easier to compete online. Keywords are essential for moving all listed search citations and websites higher in local search rankings.

More than 80% of consumers search online by keyword before making a buying decision. Only 20% search by brand or business name. This ensures the marketer’s business profile ranks higher, gets noticed, and generates more impressions, views, and engagements that lead to more sales.

Our new dashboard will assist in this process by providing a clear view of how you rank, where you can be found, and were to make much-needed improvements, by syncing and pulling real-time data that shows traffic from your website, search profiles, social pages, reviews, mentions, and more.

Being a part of the Echelon Local Community and CitySpotz Network allows the Network Marketer’s business to be found in many places beyond their normal reach.

Our uniquely designed Vortex system places a marketer’s business content strategically across the web to continuously promote their business every day to render them more opportunities to produce leads and increase sales.

Marketers don’t have to worry…

There’s no need to wonder who is seeing a marketer’s business and how well they are performing online every month. Marketers can easily access their monitoring tools for a quick snapshot of how many times their business, products, and services are being viewed on a daily, weekly, and monthly basis.

Once your business profile is properly set up and running, your data will begin to flow in and populate as submissions are made and engagements begin to occur. You will receive reports throughout the month via email as updates come in from various platforms where you are visible.

Getting found on Google by nearby searchers actively looking for specific products or services is the single most impactful thing any Network Marketer can do to thrive today. Most of the “big guys” in business spend the bulk of their advertising dollars on search ads. With our Platinum Package, we’ve made it affordable and easy for the Network Marketer to get the same visibility and results as the “big guys” do but as an all-in-one solution.

The Ads will appear in Google Search results, Google Maps, G-Mail, YouTube, and Google Partner Sites. By default we target the city radius of the business. However, the Network Marketer can choose any city or geographical area for search ad campaigns.

It’s vital that a marketer establish and protect their good business name. Most consumers say they’ll only consider a business if they have an average rating of 3.5 – 5 stars.

Customer reviews have become very critical to the success of businesses online. With the Pro versions of our new Reputation Management & Customer Voice Tools, the Network Marketer can now see and easily take control over customer feedback, manage dialogue with customers better, and make ratings shine. The Network Marketer’s rankings and popularity in search and social will improve drastically.